What do people do on Facebook?
They chat, share photos (more than 100 million new ones each day!), post
videos, stay in touch and share personal news, play games, plan meetings and
get-togethers, send birthday and holiday wishes, do homework and business
together, find and contact long-lost friends and relatives, review books and
recommend restaurants, support charitable causes....
In fact, there’s very little people can’t do on Facebook. It’s sometimes called a
“social utility.” Like a power grid, it provides the supporting infrastructure for
the constantly changing everyday activities of hundreds of millions of users,
24 hours a day, 7 days a week. The amount of activity on Facebook is almost
inconceivable. Every month, users add more than 30 billion pieces of content
(comments, photos, Web links, blog posts, videos, etc.) to Facebook.
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In effect, the “product” of Facebook is a living thing that changes constantly.
Unlike the media we parents grew up with – books, newspapers, and even
radio and television – it’s “user-driven,” the collective product of its millions of
users’ lives (not just their social lives), updated spontaneously, moment-bymoment
around the world. It’s a large swath of the wired and wireless social
Web that increasingly mirrors all of human life.
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